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كتاب "الشكوى... هدية كيف تستعيد ولاء عملائك في الأوقات العصيبة؟ " من تأليف "جانيل بارلو و كلاوس مولر " يوضح المؤلفان أهمية شكاوى العملاء ويرى أنها أفضل الصفقات الرابحة في أبحاث السوق، فهي تفيد المؤسسة من جانب وتحقق الشعور بالرضا للعميل على الجانب الآخر. تتضمن النسخة الثانية من هذا الكتاب فصلاً جديدًا يتحدث عن تلقي الشكاوى عبر الإنترنت والرد عليها، وفصلاً آخر عن كيفية التعامل مع الشكاوى الموجهة إليك أنت شخصيًّا. ثمة جزءٌ آخر من الكتاب يناقش كيفية قلب المواقف لصالحك وكيفية الرد على الشكاوي بطريقة بنَّاءة وفعّالة. جديرٌ بالذكر أن هذا الكتاب مُرَاجَع ومُنَقّح جيدًا وحافلٌ بالكثير من الأمثلة والأدوات والاستراتيجيات الجديدة.
اشترك الان في النشرة الاٍخبارية و ترقب استقبال افضل عروضنا علي بريدك الاٍلكتروني
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