وصف الكتاب:
لم تغير الأساليب الإلكترونية قواعد التسويق والعلاقات العامة فقط، وإنما أيضاً طريقة تأليف كتاب يتناول مجال الأعمال، وهذا الكتاب هو نموذج لهذا التغيير. يقدم كتاب "القواعد الجديدة للتسويق والعلاقات العامة" الطرق الجديدة، وكيفية تطبيقها في ثلاثة أقسام، يتضمن القسم الأول مراجعة شاملة للتغيرات التي أحدثتها المواقع الإلكترونية في قواعد التسويق والعلاقات العامة. بينما يقدم القسم الثاني تفاصيل وافية عن كل برنامج الإلكتروني قيد الاستعمال. أما القسم الثالث فيقدم معلومات عن كيفية استخدام تلك المواقع ووضعها قيد التطبيق العملي، للمساعدة على وضع قواعد عمل جديدة في المؤسسات والشركات.
اشترك الان في النشرة الاٍخبارية و ترقب استقبال افضل عروضنا علي بريدك الاٍلكتروني
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