وصف الكتاب:
الكتاب عبارة عن دليل عملي تطبيقي يعتمد على الممارسة و موجّه للمدراء الطموحين ورجال الأعمال وطلاب كلية الإدارة والاقتصاد، يتميز بالدخول للأنشطة التسويقية الأساسية، يتضمن العديد من تكنيكات الإدارة و استراتيجياتها وأدواتها من النماذج والمعايير والمؤشرات القياسية التطبيقية، يعالج المشاكل التشغيلية الرئيسية في الشركات والمؤسسات، يبين خطوات إعداد الخطط التسويقية في الشركات، يقوم بتوفير المعلومات المساندة التسويقية و الاقتصادية و المالية، يرتكز الكتاب على النوع قبل الكم في طرح ومعالجة المعلومات بأسلوب مركز ومباشر بالإضاقة إلي أسلوب المؤلف السهل و الممتع .
اشترك الان في النشرة الاٍخبارية و ترقب استقبال افضل عروضنا علي بريدك الاٍلكتروني
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