وصف الكتاب:
ينبع اقتحام التسويق لقطاع الخدمات أساسا من أهمية الخدمات، باعتبار أن سيرورة النمو الاقتصادي للمجتمعات وتطورها تؤدي إلى ازدهار الخدمات الذي يعكس بدوره مستوى المعيشة المزدهر والمرتفع لأفراد المجتمع وميله نحو الإنفاق والإقبال على الخدمات، وعلى ضوء ذلك يقدم هذا الكتاب دراسة حول واقع التسويق الحالي وتحديات المستقبل فيما يخص تسويق خدمات التأمين، وتقع الدراسة في ستة فصول: (مدخل عام للتسويق، تسويق الخدمات، مدخل إلى التأمين، قطاع التأمين في العالم، تسويق خدمة التأمين، والمزيج التسويقي الخاص بخدمات مؤسسات التأمين).
اشترك الان في النشرة الاٍخبارية و ترقب استقبال افضل عروضنا علي بريدك الاٍلكتروني
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