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‎كوتلر يتحدث عن التسويق : كيف تنشىء الأسواق وتغزوها وتسيطر عليها‎

‎كوتلر يتحدث عن التسويق : كيف تنشىء الأسواق وتغزوها وتسيطر عليها‎

  • سنة النشر: 01 Jan 1970.
  • عدد مرات التحميل: 502882 مرّة / مرات.
  • تم نشره في: الإثنين , 14 ديسمبر 2015م.

وصف الكتاب:

فى كتابه ’كوتلر يتحدث عن التسويق’ نجد فيليب كوتلر يجيب عن أصعب وأهم الأسئلة التى تواجه مديرى التسويق فى العالم الحديث.. فهم يريدون معرفة كيفية اختيار الشرائح السوقية المناسبة، كيفية تمييز منتجاتهم وخدماتهم، مع النظر إلى القوة (التقليدية) الهائلة لدى المنافسين، يريدون أن يعلموا لأى مدى سيستجيبوا لرغبات العميل، وغيرها من الأسئلة التى تحير خبراء التسويق وسط هذا التغير فى السوق. هناك العديد من الاستراتيجيات التى بدأ بها كوتلر كتابه لتحقيق الأرباح منها التعويل على الجودة، أو خفض الأسعار، أو تلبية احتياجات العميل فور ظهورها أو قبل ظهورها، ودخول الأسواق الواعدة بنمو كبير، او عن طريق الابتكار، أو النمو والتطور المستمر. يرى كوتلر أن جميع المزايا التنافسية حتى بمعايير ’بورتر’ هى مزايا قابلة للتقليد فيما عدا واحدة، وهى القدرة على التعلم والابداع المستمر.

site.similarbooks

شاهد المزيد
78 سؤالا مهما على كل قيادي أن يطرحها ويجيب عنها
78 سؤالا مهما على كل قيادي أن يطرحها ويجيب عنها
  • تدمك:
  • المؤلف: كريس كلارك-إبستين
  • الناشر: دار العلم للملايين
  • كل الاقسام: إدارة الأعمال والخدمات المساعدة
النسخة الورقية 48.00 AED
انهيار الإعلان وارتقاء العلاقات العامة
انهيار الإعلان وارتقاء العلاقات العامة
  • تدمك:
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  • الناشر: دار العلم للملايين
  • كل الاقسام: إدارة الأعمال والخدمات المساعدة
النسخة الورقية 56.00 AED
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أدلة التدقيق الدولية
  • تدمك:
  • المؤلف: اتحاد المحاسبين الدولي
  • الناشر: دار العلم للملايين
  • كل الاقسام: إدارة الأعمال والخدمات المساعدة
النسخة الورقية 83.00 AED
فن الإبداع والإبتكار
فن الإبداع والإبتكار
  • تدمك:
  • المؤلف: توم كبللي
  • الناشر: دار العلم للملايين
  • كل الاقسام: إدارة الأعمال والخدمات المساعدة, علم النفس
النسخة الورقية 59.00 AED
كيف تصبح مديراً عاماً : قواعد الوصول إلى أعلى مركز في أي منظمة أو شركة
كيف تصبح مديراً عاماً : قواعد الوصول إلى أعلى مركز في أي منظمة أو شركة
  • تدمك:
  • المؤلف: جيفري ج. فوكس
  • الناشر: دار العلم للملايين
  • كل الاقسام: إدارة الأعمال والخدمات المساعدة
النسخة الورقية 23.00 AED
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كيف تكسب الزبائن
  • تدمك:
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  • الناشر: دار العلم للملايين
  • كل الاقسام: إدارة الأعمال والخدمات المساعدة
النسخة الورقية 28.00 AED
قواعد المحاسبة الدولية
قواعد المحاسبة الدولية
  • تدمك:
  • المؤلف: لجنة قواعد المحاسبة الدولية
  • الناشر: دار العلم للملايين
  • كل الاقسام: إدارة الأعمال والخدمات المساعدة
النسخة الورقية 69.00 AED
أدلة التدقيق الدولي
أدلة التدقيق الدولي
  • تدمك:
  • المؤلف: اتحاد المحاسبين الدولي
  • الناشر: دار العلم للملايين
  • كل الاقسام: إدارة الأعمال والخدمات المساعدة
النسخة الورقية 83.00 AED
التأمينات الاجتماعية في الدول العربية
التأمينات الاجتماعية في الدول العربية
  • تدمك:
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  • الناشر: دار العلم للملايين
  • كل الاقسام: إدارة الأعمال والخدمات المساعدة
النسخة الورقية 44.04 AED
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  • تدمك:
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  • الناشر: دار الغاية للنشر والتوزيع
  • كل الاقسام: إدارة الأعمال والخدمات المساعدة
النسخة الورقية 75.00 AED
القائمة البريدية

اشترك الان في النشرة الاٍخبارية و ترقب استقبال افضل عروضنا علي بريدك الاٍلكتروني

روابط سريعه
قائمة الكتب

جميع الحقوق محفوظة © 2020

MessagesTimelineExceptionsViews24RouteQueries49Models185MailsGateSessionRequest
7.4.33PHP Version194msRequest Duration6MBMemory UsageGET b-{book}Route
    • Booting (63.69ms)
    • Application (130ms)
    • 1 x Application (66.82%)
      129.87ms
      1 x Booting (32.77%)
      63.69ms
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      GET b-{book}
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      bookmart_bookmart
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        • 19. /app/Models/BaseModel.php:17
        • 21. view::guest.home.book:18
        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
      • select `categories`.*, `book_category`.`book_id` as `pivot_book_id`, `book_category`.`category_id` as `pivot_category_id` from `categories` inner join `book_category` on `categories`.`id` = `book_category`.`category_id` where `book_category`.`book_id` = 38
        260μs/app/Models/BaseModel.php:17bookmart_bookmart
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
        • 20. view::guest.home.book:24
        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        300μs/app/Models/BaseModel.php:17bookmart_bookmart
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        • 18. /app/Models/BaseModel.php:17
        • 20. view::guest.home.book:28
        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        220μs/app/Models/BaseModel.php:17bookmart_bookmart
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        • 19. /app/Models/BaseModel.php:17
        • 21. view::guest.home.book:2
        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
        • 21. view::guest.home.book:18
        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        290μs/app/Models/BaseModel.php:17bookmart_bookmart
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
        • 20. view::guest.home.book:24
        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        250μs/app/Models/BaseModel.php:17bookmart_bookmart
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        • 18. /app/Models/BaseModel.php:17
        • 20. view::guest.home.book:28
        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        280μs/app/Models/BaseModel.php:17bookmart_bookmart
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        • 19. /app/Models/BaseModel.php:17
        • 21. view::guest.home.book:2
        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        240μs/app/Models/BaseModel.php:17bookmart_bookmart
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        • 19. /app/Models/BaseModel.php:17
        • 21. view::guest.home.book:18
        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
      • select `categories`.*, `book_category`.`book_id` as `pivot_book_id`, `book_category`.`category_id` as `pivot_category_id` from `categories` inner join `book_category` on `categories`.`id` = `book_category`.`category_id` where `book_category`.`book_id` = 41
        290μs/app/Models/BaseModel.php:17bookmart_bookmart
        Metadata
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        • 18. /app/Models/BaseModel.php:17
        • 20. view::guest.home.book:24
        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        250μs/app/Models/BaseModel.php:17bookmart_bookmart
        Metadata
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        • 18. /app/Models/BaseModel.php:17
        • 20. view::guest.home.book:28
        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        250μs/app/Models/BaseModel.php:17bookmart_bookmart
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        • 19. /app/Models/BaseModel.php:17
        • 21. view::guest.home.book:2
        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        290μs/app/Models/BaseModel.php:17bookmart_bookmart
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        • 19. /app/Models/BaseModel.php:17
        • 21. view::guest.home.book:18
        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
      • select `categories`.*, `book_category`.`book_id` as `pivot_book_id`, `book_category`.`category_id` as `pivot_category_id` from `categories` inner join `book_category` on `categories`.`id` = `book_category`.`category_id` where `book_category`.`book_id` = 44
        220μs/app/Models/BaseModel.php:17bookmart_bookmart
        Metadata
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        • 18. /app/Models/BaseModel.php:17
        • 20. view::guest.home.book:24
        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        260μs/app/Models/BaseModel.php:17bookmart_bookmart
        Metadata
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        • 18. /app/Models/BaseModel.php:17
        • 20. view::guest.home.book:28
        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        250μs/app/Models/BaseModel.php:17bookmart_bookmart
        Metadata
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        Backtrace
        • 19. /app/Models/BaseModel.php:17
        • 21. view::guest.home.book:2
        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        230μs/app/Models/BaseModel.php:17bookmart_bookmart
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        300μs/app/Models/BaseModel.php:17bookmart_bookmart
        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        250μs/app/Models/BaseModel.php:17bookmart_bookmart
        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Metadata
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        Backtrace
        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        240μs/app/Models/BaseModel.php:17bookmart_bookmart
        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        250μs/app/Models/BaseModel.php:17bookmart_bookmart
        Metadata
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        Backtrace
        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        270μs/app/Models/BaseModel.php:17bookmart_bookmart
        Metadata
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        Backtrace
        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        250μs/app/Models/BaseModel.php:17bookmart_bookmart
        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        260μs/app/Models/BaseModel.php:17bookmart_bookmart
        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        250μs/app/Models/BaseModel.php:17bookmart_bookmart
        Metadata
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        Backtrace
        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        230μs/app/Models/BaseModel.php:17bookmart_bookmart
        Metadata
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        Backtrace
        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        260μs/app/Models/BaseModel.php:17bookmart_bookmart
        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Metadata
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        Backtrace
        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Metadata
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        Backtrace
        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
      • select `categories`.*, `book_category`.`book_id` as `pivot_book_id`, `book_category`.`category_id` as `pivot_category_id` from `categories` inner join `book_category` on `categories`.`id` = `book_category`.`category_id` where `book_category`.`book_id` = 2982
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        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
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        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
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        Metadata
        Backtrace
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        Backtrace
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      App\Content\Models\DataBaseModel
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          html
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            0 of 0   
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