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كتاب " إدارة التراخيص وحقوق الملكية " من تأليف "مايكـل بروك و جون سكيلبك" يهدف هذا الكتاب إلى أخذ القارئ في جولة للتعرف على الأنشطة المعقدة والمتشابكة التي لا غنى عنها لإجراء عملية بيع ناجحة للخبرات التقنية على الصعيد الدولي. فهو يزود العاملين في حقل التراخيص بنظرة شاملة على هذا النشاط، فيلقي الضوء على طرق استخدام الترخيص وجهات صدوره، والأنشطة التجارية التي يدعمها، والفرص التي يوفرها الترخيص على شتى الأصعدة، والمشكلات التي تعترضه وحلولها، فضلاً عن عدد من الموضوعات الأخرى ذات الصلة..
اشترك الان في النشرة الاٍخبارية و ترقب استقبال افضل عروضنا علي بريدك الاٍلكتروني
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