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كتاب " إدارة العلامات التجارية العالمية" من تأليف " بيتر تشيفيرتون" حيث يتناول في هذا الكتاب العلامات التجارية بشكل يكفل للقارئ أن يعرف ماهيتها بشكل أوسع حيث وضع المؤلف عدة نقاط من شأنها التعريف بماهية العلامات التجارية ... تأثير العملات التجارية بالعملاء .. كيفية إختيار مركز مناسب للعلامة التجارية فى السوق أو توسيع نشاطها...أهمية الدعاية فى الترويج للعلامة التجارية. كما يعرفنا مدى أهمية هذه العلامات و ضرورة تغيريها و تطوريها إذا وجب الأمر.
اشترك الان في النشرة الاٍخبارية و ترقب استقبال افضل عروضنا علي بريدك الاٍلكتروني
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