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تمثل السياحة أحد الأنشطة الاقتصادية التي تتمتع بأهمية كبيرة في البلدان التي تتمتع بمواقع سياحية يتم التردد عليها وزيارتها من قبل الافراد كسياح والجهات ذات العلاقة بأمور السياحة ومشاريعها، لذا فإن وجود استراتيجيات علمية مبنية على أسس تسويقية صحيحة يمثل نقطة البداية لانطلاق ونجاح أي جهد سياحي هادف لاجتذاب المزيد من الايرادات. وبناء على ما تقدم لا يمكن لأية جهود أو أنشطة في المجال السياحي أن تنجح إلا بوجود استراتيجيات مناسبة وعلى المستوى التسويقي خصوصا، ذلك أن التخطيط السليم للتسويق السياحي بعناصره المختلفة هو الضمانة الأكيدة لوجود السياحة كنشاط انساني من جهة وكرافد اقتصادي من جهة أخرى.
اشترك الان في النشرة الاٍخبارية و ترقب استقبال افضل عروضنا علي بريدك الاٍلكتروني
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