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وسائل التواصل الإجتماعي الإستراتيجية : من التسويق إلى التغيير الإجتماعي

وسائل التواصل الإجتماعي الإستراتيجية : من التسويق إلى التغيير الإجتماعي

  • سنة النشر: 01 Jan 1970.
  • عدد مرات التحميل: 502882 مرّة / مرات.
  • تم نشره في: الإثنين , 14 ديسمبر 2015م.

وصف الكتاب:

يعد كتاب "وسائل التواصل الاجتماعي الإستراتيجية: من التسويق إلى التغيير الاجتماعي" من أهم المراجع في مجال التواصل الاجتماعي والتسويق، حيث يلخص مشهد وسائل التواصل الاجتماعي باستطلاع دورها في ثقافة التقارب. ويركز على إنشاء رسائل وسائل التواصل الاجتماعي، وإثارة الحوار والتغيير السلوكي. ويدرس هذا الكتاب نماذج أعمال وسائل التواصل الاجتماعي المتنوعة، وإستراتيجيات التسويق؛ وأهمية التعاون والتواصل مع المنافسين. ويوضح أهمية التسويق من أجل الصالح الاجتماعي، وقدرة وسائل التواصل الاجتماعي على إحداث التغيير الإيجابي. كما يستطلع مستقبل وسائل التواصل الاجتماعي؛ وطرائق دمج وسائل الإعلام التقليدية مع الجديدة. ويختتم الكتاب بتقديم الرؤى حول الويب (3.0)، وتقنيات وسائل التواصل الاجتماعي المستقبلية. ويعد هذا الكتاب مرجعاً أساسياً لجميع المهتمين بمجالات التسويق الإلكتروني، ووسائل التواصل الاجتماعي، والصحافة والإعلام، والعلوم الاجتماعية.

site.similarbooks

شاهد المزيد
أصداء الصمت
أصداء الصمت
  • تدمك:
  • المؤلف: عبد الله باشراحيل
  • الناشر: دار العلم للملايين
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 25.69 AED
أحاديث الأحداث
أحاديث الأحداث
  • تدمك:
  • المؤلف: عبد الله باشراحيل
  • الناشر: دار العلم للملايين
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 29.36 AED
قطوف من الحياة
قطوف من الحياة
  • تدمك:
  • المؤلف: سامي القباني
  • الناشر: دار العلم للملايين
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 44.04 AED
إعجاز التواصل الحضاري الإعلامي
إعجاز التواصل الحضاري الإعلامي
  • تدمك:
  • المؤلف: حسن صعب
  • الناشر: دار العلم للملايين
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 12.11 AED
الدولة الحديثة إعلام واستعلام
الدولة الحديثة إعلام واستعلام
  • تدمك:
  • المؤلف: حسن الحسن
  • الناشر: دار العلم للملايين
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 22.02 AED
الرأي العام والإعلام
الرأي العام والإعلام
  • تدمك:
  • المؤلف: محمد الحسيني الشيرازي
  • الناشر: دار العلوم للتحقيق والطباعة والنشر
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 51.38 AED
الصحافة الهزلية في تونس نشأتها وتطورها 1906-1956
الصحافة الهزلية في تونس نشأتها وتطورها 1906-1956
  • تدمك:
  • المؤلف: حمادي الساحلي
  • الناشر: دار الغرب الإسلامي
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 22.00 AED
مقدمة مجلة الشهاب أنشأها الإمام عبد الحميد بن باديس
مقدمة مجلة الشهاب أنشأها الإمام عبد الحميد بن باديس
  • تدمك:
  • المؤلف: عبد الرحمن شيبان
  • الناشر: دار الغرب الإسلامي
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 22.00 AED
شبكات بشرية وشبكات الكترونية مساحات جديدة للعمل الجماعي
شبكات بشرية وشبكات الكترونية مساحات جديدة للعمل الجماعي
  • تدمك:
  • المؤلف: مجموعة من المؤلفين
  • الناشر: دار الفارابي للنشر والتوزيع
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 22.00 AED
الدعاية والاتصال الجماهيري عبر التاريخ : الجزء الأول حضارات الشرق القديمة
الدعاية والاتصال الجماهيري عبر التاريخ : الجزء الأول حضارات الشرق القديمة
  • تدمك:
  • المؤلف: برهان شاوي
  • الناشر: دار الفارابي للنشر والتوزيع
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 56.00 AED
القائمة البريدية

اشترك الان في النشرة الاٍخبارية و ترقب استقبال افضل عروضنا علي بريدك الاٍلكتروني

روابط سريعه
قائمة الكتب

جميع الحقوق محفوظة © 2020

MessagesTimelineExceptionsViews24RouteQueries49Models184MailsGateSessionRequest
7.4.33PHP Version283msRequest Duration6MBMemory UsageGET b-{book}Route
    • Booting (104ms)
    • Application (178ms)
    • 1 x Application (62.97%)
      178.34ms
      1 x Booting (36.61%)
      103.69ms
      24 templates were rendered
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        11
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        14
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
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        0
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        1
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
        0
        key
        1
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
        0
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        1
        book
      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
        0
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        1
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
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        0
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      • guest.layout (resources/views/guest/layout.blade.php)15blade
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        14
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      uri
      GET b-{book}
      middleware
      web
      uses
      App\Http\Controllers\Guest\Books\DetailsController@__invoke
      controller
      App\Http\Controllers\Guest\Books\DetailsController
      namespace
      App\Http\Controllers\Guest
      prefix
      where
      as
      books.details
      49 statements were executed, 11 of which were duplicated, 38 unique20.66ms
      bookmart_bookmart
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        • 18. middleware::bindings:39
        • 19. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:171
        • 20. /vendor/laravel/framework/src/Illuminate/Foundation/Http/Middleware/VerifyCsrfToken.php:77
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        • 18. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45
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        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        270μs/app/Models/BaseModel.php:17bookmart_bookmart
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        • 18. /app/Models/BaseModel.php:17
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        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        320μs/app/Models/BaseModel.php:17bookmart_bookmart
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        • 18. /app/Models/BaseModel.php:17
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        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Metadata
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        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        360μs/app/Models/BaseModel.php:17bookmart_bookmart
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        • 18. /app/Models/BaseModel.php:17
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        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 18. /app/Models/BaseModel.php:17
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        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Metadata
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        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
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        Metadata
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        • 19. /app/Models/BaseModel.php:17
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        • 18. /app/Models/BaseModel.php:17
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        • 18. /app/Models/BaseModel.php:17
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        Metadata
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
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        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
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        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Metadata
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        Backtrace
        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
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        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
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        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        Metadata
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        Backtrace
        • 19. /app/Models/BaseModel.php:17
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
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        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
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        Metadata
        Backtrace
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        Backtrace
        • 16. /vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23
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      App\Content\Models\DataBaseModel
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