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الإعلان : الإبداع، الاستراتيجية، التكتيك

الإعلان : الإبداع، الاستراتيجية، التكتيك

  • تدمك:
  • المؤلف: عبد الباسط شاهين
  • الناشر: نشر خاص
  • كل الاقسام: التسويق
  • سنة النشر: 01 Jan 1970.
  • عدد مرات التحميل: 502882 مرّة / مرات.
  • تم نشره في: الإثنين , 14 ديسمبر 2015م.

وصف الكتاب:

يتسابق المعلنون والوكالات الإعلانية المختلفة للعثور على الأفكار الإعلانية الإبداعية لتنفيذها من أجل التغلب على الازدحام الإعلاني الكبير في الوسائل الإعلانية المختلفة وتحقيق جذب انتباه الجمهور المستهدف والحفاظ عليه في ظل بيئة تسويقية وتنافسية بالغة التعقيد والصعوبة. ويحاول هذا الكتاب المزج بين العلم والفن من ناحية، والربط بين النظرية والتطبيق من ناحية أخرى من خلال دراسة الإستراتجيات الإعلانية المختلفة وتكتيكاتها والأسس العلمية للممارسة الإعلانية الإبداعية في أهم وسائل الإعلان التقليدية (الصحافة والإذاعة والتليفزيون)، والحديثة (الانترنت). ويحتوي هذا الكتاب على خمسة فصول، ناقشت الإبداع الإعلاني وأساليبه وأدواته, والتفكير الإبداعي وخطواته، وتحديد الاستراتجيات المختلفة للعمل الإعلاني وتكتيكاته المختلفة، وإدارة الاستراتيجية الإبداعية في الإعلان، وأظهرت التطبيقات المختلفة للممارسة الإعلانية من خلال مناقشة الكتابة للإعلان الصحفي وتصميمه، وكتابة إعلانات الراديو وقواعدها، والعناصر الفنية لكتابة إعلانات التليفزيون وقواعد كتابتها، وكذا كتابة إعلانات الإنترنت وتصميمها، وأشتمل الكتاب على نماذج تصميمية وتطبيقية لأنواع الإعلانات المختلفة.

site.similarbooks

شاهد المزيد
ليكن الربح شعارك : أمثلة من أكبر 20 شركة مبيعات في العالم
ليكن الربح شعارك : أمثلة من أكبر 20 شركة مبيعات في العالم
  • تدمك:
  • المؤلف: ريك بيج
  • الناشر: دار الكتاب العربي للطباعة والنشر والتوزيع لبنان
  • كل الاقسام: إدارة الأعمال والخدمات المساعدة, التسويق
النسخة الورقية 41.00 AED
الابتكار والابداع وفلسفة التوجه نحو التسويق الاخضر
الابتكار والابداع وفلسفة التوجه نحو التسويق الاخضر
  • تدمك:
  • المؤلف: مصطفى كافي
  • الناشر: دار المناهج للنشر والتوزيع
  • كل الاقسام: الاقتصاد, إدارة الأعمال والخدمات المساعدة, التسويق
النسخة الورقية 92.00 AED
تسويق الخدمات وتطبيقاته
تسويق الخدمات وتطبيقاته
  • تدمك:
  • المؤلف: زكي المساعد
  • الناشر: دار المناهج للنشر والتوزيع
  • كل الاقسام: إدارة الأعمال والخدمات المساعدة, التسويق
النسخة الورقية 67.00 AED
الاستراتيجيات التسويقية في الانترنت
الاستراتيجيات التسويقية في الانترنت
  • تدمك:
  • المؤلف: بشير العلاق
  • الناشر: دار المناهج للنشر والتوزيع
  • كل الاقسام: التسويق
النسخة الورقية 56.00 AED
التسويق الرياضي
التسويق الرياضي
  • تدمك:
  • المؤلف: محمد عبد الفتاح الصيرفي
  • الناشر: دار المناهج للنشر والتوزيع
  • كل الاقسام: التسويق
النسخة الورقية 67.00 AED
تكنولوجيا التسويق
تكنولوجيا التسويق
  • تدمك:
  • المؤلف: محمود الصميدعي
  • الناشر: دار المناهج للنشر والتوزيع
  • كل الاقسام: التسويق
النسخة الورقية 67.00 AED
التسويق المعاصر : المبادئ ..النظرية ..التطبيق
التسويق المعاصر : المبادئ ..النظرية ..التطبيق
  • تدمك:
  • المؤلف: عبد العزيز أبو نبعة
  • الناشر: دار المناهج للنشر والتوزيع
  • كل الاقسام: التسويق
النسخة الورقية 92.00 AED
التسويق الاستراتيجي للخدمات
التسويق الاستراتيجي للخدمات
  • تدمك:
  • المؤلف: محمد مصطفى
  • الناشر: دار المناهج للنشر والتوزيع
  • كل الاقسام: التسويق
النسخة الورقية 67.00 AED
التسويق الدوائي : مدخل إستراتيجي تحليلي
التسويق الدوائي : مدخل إستراتيجي تحليلي
  • تدمك:
  • المؤلف: محمود الصميدعي
  • الناشر: دار المناهج للنشر والتوزيع
  • كل الاقسام: التسويق
النسخة الورقية 67.00 AED
قاموس مصطلحات التسويق : إنجليزي - عربي
قاموس مصطلحات التسويق : إنجليزي - عربي
  • تدمك:
  • المؤلف: ناجي معلا
  • الناشر: دار المناهج للنشر والتوزيع
  • كل الاقسام: المعاجم والقواميس, التسويق
النسخة الورقية 74.00 AED
القائمة البريدية

اشترك الان في النشرة الاٍخبارية و ترقب استقبال افضل عروضنا علي بريدك الاٍلكتروني

روابط سريعه
قائمة الكتب

جميع الحقوق محفوظة © 2020

MessagesTimelineExceptionsViews24RouteQueries49Models188MailsGateSessionRequest
7.4.33PHP Version291msRequest Duration6MBMemory UsageGET b-{book}Route
    • Booting (70.87ms)
    • Application (219ms)
    • 1 x Application (75.36%)
      219.21ms
      1 x Booting (24.36%)
      70.87ms
      24 templates were rendered
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        11
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        loop
        14
        title
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        href
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        0
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
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        0
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
        0
        key
        1
        book
      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
        0
        key
        1
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
        0
        key
        1
        book
      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
        0
        key
        1
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
        0
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        1
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
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        0
        key
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      • guest.layout (resources/views/guest/layout.blade.php)15blade
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      uri
      GET b-{book}
      middleware
      web
      uses
      App\Http\Controllers\Guest\Books\DetailsController@__invoke
      controller
      App\Http\Controllers\Guest\Books\DetailsController
      namespace
      App\Http\Controllers\Guest
      prefix
      where
      as
      books.details
      49 statements were executed, 11 of which were duplicated, 38 unique28.95ms
      bookmart_bookmart
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        • 16. /vendor/laravel/framework/src/Illuminate/Routing/ImplicitRouteBinding.php:38
        • 17. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:788
        • 18. middleware::bindings:39
        • 19. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:171
        • 20. /vendor/laravel/framework/src/Illuminate/Foundation/Http/Middleware/VerifyCsrfToken.php:77
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        • 13. /vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23
        • 15. /app/Http/Controllers/Guest/Books/DetailsController.php:16
        • 18. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45
        • 19. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219
        • 20. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:176
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        • 19. /app/Models/BaseModel.php:17
        • 21. view::guest.books.details:15
        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 18. /app/Models/BaseModel.php:17
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        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
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        • 18. /app/Models/BaseModel.php:17
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        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        390μs/app/Models/BaseModel.php:17bookmart_bookmart
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        • 19. /app/Models/BaseModel.php:17
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        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
        • 21. view::guest.home.book:18
        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
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        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        330μs/app/Models/BaseModel.php:17bookmart_bookmart
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        • 19. /app/Models/BaseModel.php:17
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        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 18. /app/Models/BaseModel.php:17
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        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 18. /app/Models/BaseModel.php:17
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        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        320μs/app/Models/BaseModel.php:17bookmart_bookmart
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        • 19. /app/Models/BaseModel.php:17
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        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        290μs/app/Models/BaseModel.php:17bookmart_bookmart
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        • 19. /app/Models/BaseModel.php:17
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        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 18. /app/Models/BaseModel.php:17
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        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        280μs/app/Models/BaseModel.php:17bookmart_bookmart
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        • 18. /app/Models/BaseModel.php:17
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        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 18. /app/Models/BaseModel.php:17
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        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 18. /app/Models/BaseModel.php:17
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        • 18. /app/Models/BaseModel.php:17
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        • 19. /app/Models/BaseModel.php:17
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        • 18. /app/Models/BaseModel.php:17
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        • 19. /app/Models/BaseModel.php:17
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        • 19. /app/Models/BaseModel.php:17
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        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Metadata
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        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
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        Metadata
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        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
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        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
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        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Metadata
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        Backtrace
        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
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        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Metadata
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
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        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
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        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
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        Metadata
        Backtrace
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        • 16. /vendor/laravel/framework/src/Illuminate/Container/Container.php:843
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        Metadata
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        Backtrace
        • 16. /vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23
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      App\Content\Models\DataBaseModel
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