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التسويق الإستراتيجي

التسويق الإستراتيجي

  • تدمك:
  • المؤلف: الاستاذ الدكتور محمود جاسم الصميدعي
  • الناشر: دار المسيرة للطباعة والنشر
  • كل الاقسام: التسويق
  • سنة النشر: 01 Jan 1970.
  • عدد مرات التحميل: 502882 مرّة / مرات.
  • تم نشره في: الإثنين , 14 ديسمبر 2015م.

وصف الكتاب:

يعتبر الفكر الإستراتيجي أحد الركائز المهمة لنجاح وتفوق أية منظمة أعمال، تحدد من خلاله قدرة إدارة المنظمة بشكل علمي وكفؤ وذلك من خلال وضع الإستراتيجيات لمهام وأنشطة المنظمة وتنفيذها بشكل فعال وصولاً إلى أهداف المنظمة. إن التطورات الهائلة في مجال التكنولوجيا والاتصالات والتقنيات المستخدمة، إضافة إلى التغيرات المتسارعة في بيئة الأعمال تجعل من المنهج الإستراتيجي أداة مهمة وصائبة في التخطيط والتنظيم والتنفيذ والرقابة على مجمل عمليات وأنشطة المنظمة وأمراً لابد منه من أجل فهم الواقع الراهن ومحاكاة المستقبل. إن التسويق الإستراتيجي يعتبر الموجه العام لإدارة التسويق حيث يتم من خلاله التحليل البيئي لعوامل البيئة الداخلية (نقاط القوة والضعف) والبيئة الخارجية (الفرص، والتهديدات، والتحديات) من أجل صياغة إستراتيجيات تسويقية تعتبر أداة لتنفيذ هذا التوجه. إن السبب الذي يكمن وراء الاهتمام بالتسويق الإستراتيجي يعود لكون هذا المفهوم يوضح لإدارة التسويق ما تقوم به حالياً وما تريد أن تصل إليه مستقبلاً، ويتم ذلك من خلال التخطيط الإستراتيجي للتسويق الذي تتحدد على ضوئه الإستراتيجيات التسويقية المراد تحقيقها ضمن رؤية رسالة وأهداف المنظمة الإستراتيجية. في الواقع هناك لبس في فهم التسويق الإستراتيجي وإستراتيجيات التسويق حيث تمثل الثانية ترجمة فعلية وعملية للمفهوم الأول وهذا ما سعى هذا الكتاب لتوضيحه ضمن محتواة المتعدد الفصول. إن مواجهة التغيرات المتسارعة في بيئة الأعمال يتطلب تسلح المنظمة وإدارة تسويقها بالفكر والتوجه الإستراتيجي للقدرة على التكيف السريع لما يحدث في هذه البيئة من خلال وضع العديد من الخيارات الإستراتيجية البديلة، وهذه الخيارات تترجم إلى خطط تسويق إستراتيجية قادرة على التعامل السريع مع ما قد يحدث في بيئة الأعمال من تغيرات ذات أثر مباشر وغير مباشر على عمل المنظمة وإدارة تسويقها. إن هذا الكتاب يتضمن تسعة فصول، فقد تناول الفصل الأول مدخلا في التسويق الإستراتيجي الذي ركز على إعطاء فكرة واضحة عن التسويق الإستراتيجي مفاهيمه وأسسه، بينما تناول الفصل الثاني إدارة التسويق الإستراتيجي، في حين تناول الفصل الثالث أسس التسويق الإستراتيجي، كما تناول الفصل الرابع التخطيط الإستراتيجي للتسويق، أما الفصل الخامس فقد ركز على التحليل البيئي الإستراتيجي. في حين ركز الفصل السادس على تحليل المنافسة والإستراتيجيات التنافسية... أما الفصل السابع فقد تناول إستراتيجيات المنظمة وإستراتيجيات التسويق. وركز الفصل الثامن على إستراتيجيات عناصر المزيج التسويقي وأخيراً فإن الفصل التاسع تناول خطة التسويق الإستراتيجي.

site.similarbooks

شاهد المزيد
ليكن الربح شعارك : أمثلة من أكبر 20 شركة مبيعات في العالم
ليكن الربح شعارك : أمثلة من أكبر 20 شركة مبيعات في العالم
  • تدمك:
  • المؤلف: ريك بيج
  • الناشر: دار الكتاب العربي للطباعة والنشر والتوزيع لبنان
  • كل الاقسام: إدارة الأعمال والخدمات المساعدة, التسويق
النسخة الورقية 41.00 AED
الابتكار والابداع وفلسفة التوجه نحو التسويق الاخضر
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  • تدمك:
  • المؤلف: مصطفى كافي
  • الناشر: دار المناهج للنشر والتوزيع
  • كل الاقسام: الاقتصاد, إدارة الأعمال والخدمات المساعدة, التسويق
النسخة الورقية 92.00 AED
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  • تدمك:
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  • الناشر: دار المناهج للنشر والتوزيع
  • كل الاقسام: إدارة الأعمال والخدمات المساعدة, التسويق
النسخة الورقية 67.00 AED
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  • تدمك:
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  • كل الاقسام: التسويق
النسخة الورقية 56.00 AED
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  • تدمك:
  • المؤلف: محمد عبد الفتاح الصيرفي
  • الناشر: دار المناهج للنشر والتوزيع
  • كل الاقسام: التسويق
النسخة الورقية 67.00 AED
تكنولوجيا التسويق
تكنولوجيا التسويق
  • تدمك:
  • المؤلف: محمود الصميدعي
  • الناشر: دار المناهج للنشر والتوزيع
  • كل الاقسام: التسويق
النسخة الورقية 67.00 AED
التسويق المعاصر : المبادئ ..النظرية ..التطبيق
التسويق المعاصر : المبادئ ..النظرية ..التطبيق
  • تدمك:
  • المؤلف: عبد العزيز أبو نبعة
  • الناشر: دار المناهج للنشر والتوزيع
  • كل الاقسام: التسويق
النسخة الورقية 92.00 AED
التسويق الاستراتيجي للخدمات
التسويق الاستراتيجي للخدمات
  • تدمك:
  • المؤلف: محمد مصطفى
  • الناشر: دار المناهج للنشر والتوزيع
  • كل الاقسام: التسويق
النسخة الورقية 67.00 AED
التسويق الدوائي : مدخل إستراتيجي تحليلي
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  • تدمك:
  • المؤلف: محمود الصميدعي
  • الناشر: دار المناهج للنشر والتوزيع
  • كل الاقسام: التسويق
النسخة الورقية 67.00 AED
قاموس مصطلحات التسويق : إنجليزي - عربي
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  • تدمك:
  • المؤلف: ناجي معلا
  • الناشر: دار المناهج للنشر والتوزيع
  • كل الاقسام: المعاجم والقواميس, التسويق
النسخة الورقية 74.00 AED
القائمة البريدية

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قائمة الكتب

جميع الحقوق محفوظة © 2020

MessagesTimelineExceptionsViews24RouteQueries49Models188MailsGateSessionRequest
7.4.33PHP Version293msRequest Duration6MBMemory UsageGET b-{book}Route
    • Booting (83.09ms)
    • Application (209ms)
    • 1 x Application (71.29%)
      209.23ms
      1 x Booting (28.31%)
      83.09ms
      24 templates were rendered
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        9
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        10
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        11
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        11
        __currentLoopData
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        13
        loop
        14
        title
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        16
        href
      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
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        key
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
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        key
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
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        1
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
        0
        key
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      • guest.layout (resources/views/guest/layout.blade.php)15blade
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        9
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      • guest.layout.header.menu.desktop (resources/views/guest/layout/header/menu/desktop.blade.php)16blade
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      uri
      GET b-{book}
      middleware
      web
      uses
      App\Http\Controllers\Guest\Books\DetailsController@__invoke
      controller
      App\Http\Controllers\Guest\Books\DetailsController
      namespace
      App\Http\Controllers\Guest
      prefix
      where
      as
      books.details
      49 statements were executed, 11 of which were duplicated, 38 unique21.33ms
      bookmart_bookmart
      • select * from `books` where `id` = '194468' and `hidden_at` is null limit 1
        2.43ms/vendor/laravel/framework/src/Illuminate/Routing/ImplicitRouteBinding.php:38bookmart_bookmart
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        • 16. /vendor/laravel/framework/src/Illuminate/Routing/ImplicitRouteBinding.php:38
        • 17. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:788
        • 18. middleware::bindings:39
        • 19. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:171
        • 20. /vendor/laravel/framework/src/Illuminate/Foundation/Http/Middleware/VerifyCsrfToken.php:77
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        730μs/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23bookmart_bookmart
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        • 13. /vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23
        • 15. /app/Http/Controllers/Guest/Books/DetailsController.php:16
        • 18. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45
        • 19. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219
        • 20. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:176
      • select * from `books` where exists (select * from `categories` inner join `book_category` on `categories`.`id` = `book_category`.`category_id` where `books`.`id` = `book_category`.`book_id` and `category_id` in (select `id` from `categories` inner join `book_category` on `categories`.`id` = `book_category`.`category_id` where `book_category`.`book_id` = 194468)) and `hidden_at` is null limit 10
        1.67ms/app/Http/Controllers/Guest/Books/DetailsController.php:21bookmart_bookmart
        Metadata
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        • 14. /app/Http/Controllers/Guest/Books/DetailsController.php:21
        • 17. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45
        • 18. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219
        • 19. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:176
        • 20. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:681
      • select * from `authors` where `authors`.`id` = 83016 limit 1
        760μs/app/Models/BaseModel.php:17bookmart_bookmart
        Metadata
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        • 19. /app/Models/BaseModel.php:17
        • 21. view::guest.books.details:15
        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        430μs/app/Models/BaseModel.php:17bookmart_bookmart
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        • 19. /app/Models/BaseModel.php:17
        • 21. view::guest.books.details:18
        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
      • select `categories`.*, `book_category`.`book_id` as `pivot_book_id`, `book_category`.`category_id` as `pivot_category_id` from `categories` inner join `book_category` on `categories`.`id` = `book_category`.`category_id` where `book_category`.`book_id` = 194468
        690μs/app/Models/BaseModel.php:17bookmart_bookmart
        Metadata
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        • 0. 194468
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        • 18. /app/Models/BaseModel.php:17
        • 20. view::guest.books.details:23
        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
      • select * from `products` where `products`.`book_id` = 194468 and `products`.`book_id` is not null
        670μs/app/Models/BaseModel.php:17bookmart_bookmart
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        • 0. 194468
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        • 18. /app/Models/BaseModel.php:17
        • 20. view::guest.books.form:4
        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
      • select * from `publishers` where `publishers`.`id` = 836 limit 1
        420μs/app/Models/BaseModel.php:17bookmart_bookmart
        Metadata
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        • 0. 836
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        • 19. /app/Models/BaseModel.php:17
        • 21. view::guest.home.book:2
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        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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      • select `categories`.*, `book_category`.`book_id` as `pivot_book_id`, `book_category`.`category_id` as `pivot_category_id` from `categories` inner join `book_category` on `categories`.`id` = `book_category`.`category_id` where `book_category`.`book_id` = 9382
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        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
      • select * from `products` where `products`.`book_id` = 27086 and `products`.`book_id` is not null
        320μs/app/Models/BaseModel.php:17bookmart_bookmart
        Metadata
        Bindings
        • 0. 27086
        Backtrace
        • 18. /app/Models/BaseModel.php:17
        • 20. view::guest.home.book:28
        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
      • select distinct * from `categories`
        560μs/app/Http/View/Composers/LayoutComposer.php:18bookmart_bookmart
        Metadata
        Backtrace
        • 14. /app/Http/View/Composers/LayoutComposer.php:18
        • 16. /vendor/laravel/framework/src/Illuminate/Container/Container.php:843
        • 17. /vendor/laravel/framework/src/Illuminate/Container/Container.php:681
        • 18. /vendor/laravel/framework/src/Illuminate/Foundation/Application.php:785
        • 19. /vendor/laravel/framework/src/Illuminate/Container/Container.php:629
      • select * from `cms_contents` where (`locale` = 'ar' and `page` = 'general') limit 1
        360μs/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23bookmart_bookmart
        Metadata
        Bindings
        • 0. ar
        • 1. general
        Backtrace
        • 16. /vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23
        • 19. /app/Content/Models/PagesRepository.php:48
        • 20. /app/Content/ContentProvider.php:45
        • 21. view::guest.layout.footer:1
        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
      App\Content\Models\DataBaseModel
      1
      App\Models\Product
      11
      App\Models\Category
      143
      App\Models\Publisher
      11
      App\Models\Author
      11
      App\Models\Book
      11
          _token
          WKTQfJpCOaVX2yKFlm5KRSjAqVksN0nhG8HriLEK
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          PHPDEBUGBAR_STACK_DATA
          []
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          status_code
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          status_text
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          []
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  "cache-control" => array:1 [▶
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  "connection" => array:1 [▶
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  "host" => array:1 [▶
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]
          request_server
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          array:42 [▶
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  "HOME" => "/home/bookmart"
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  "QUERY_STRING" => ""
  "REQUEST_METHOD" => "GET"
  "SERVER_PROTOCOL" => "HTTP/1.1"
  "GATEWAY_INTERFACE" => "CGI/1.1"
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  "REMOTE_PORT" => "49028"
  "SCRIPT_FILENAME" => "/home/bookmart/domains/bookmart.ae/public_html/public/index.php"
  "SERVER_ADMIN" => "webmaster@bookmart.ae"
  "CONTEXT_DOCUMENT_ROOT" => "/home/bookmart/domains/bookmart.ae/public_html"
  "CONTEXT_PREFIX" => ""
  "REQUEST_SCHEME" => "http"
  "DOCUMENT_ROOT" => "/home/bookmart/domains/bookmart.ae/public_html"
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