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استراتيجيات الاتصال والعلاقات العامة

استراتيجيات الاتصال والعلاقات العامة

  • سنة النشر: 01 Jan 1970.
  • عدد مرات التحميل: 502882 مرّة / مرات.
  • تم نشره في: الإثنين , 14 ديسمبر 2015م.

وصف الكتاب:

يعتبر الإتصال ضرورة إنسانية تمليها متطلبات الإنسان الإجتماعية والمادية، ومن ثم تحقيق التماسك بين الأفراد والجماعات والقدرة على مشاركة الآخرين خبراتهم وأفكارهم ومعرفة حاجاتهم والعمل على تحقيقها وتبادلها لذلك كان الإتصال الإنساني عبارة عن عملية التفاعل الإجتماعي القائمة على أساس العلاقات بين أفراد الجماعة سواء كانت منظمة ومبنية على أسس أطر تضبط حركاتها وتحدد أهدافها أو كانت تلقائية نابعة من طبيعة حياة الإنسان الإجتماعية، ولما كان الإتصال عملية إجتماعية مركبة فإنه يفرض علينا الوقوف عند هذا المفهوم وتحديد مدلولاته ومعرفة عناصر العملية الإتصالية وفك رموزها وبالتالي التعرف على دورها ووظيفتها في تنظيم الجماعة وأطيرها ومعرفة أولى المدارس والإتجاهات التي أسست لعلم الإعلام والإتصال. من جهة أخرى ارتبط مفهوم الإتصال بكامل مخرجاته وأشكاله وأساليبه بمفهوم العلاقات العامة هذا المفهوم قديم النشأة والظهور لكنه حديث في توسعه وإنتشاره وفق مقتضيات التطور التكنولوجي الحديث، ومن المعروف أن العلاقات العامة في المجتمعات البدائية كانت تتسم بالمباشرة والبساطة، وأخذت بالتعقد مع التقدم الحضاري والإجتماعي، وأدت التغييرات التقنية والعلمية والإقتصادية والسياسية.

site.similarbooks

شاهد المزيد
أصداء الصمت
أصداء الصمت
  • تدمك:
  • المؤلف: عبد الله باشراحيل
  • الناشر: دار العلم للملايين
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 25.69 AED
أحاديث الأحداث
أحاديث الأحداث
  • تدمك:
  • المؤلف: عبد الله باشراحيل
  • الناشر: دار العلم للملايين
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 29.36 AED
قطوف من الحياة
قطوف من الحياة
  • تدمك:
  • المؤلف: سامي القباني
  • الناشر: دار العلم للملايين
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 44.04 AED
إعجاز التواصل الحضاري الإعلامي
إعجاز التواصل الحضاري الإعلامي
  • تدمك:
  • المؤلف: حسن صعب
  • الناشر: دار العلم للملايين
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 12.11 AED
الدولة الحديثة إعلام واستعلام
الدولة الحديثة إعلام واستعلام
  • تدمك:
  • المؤلف: حسن الحسن
  • الناشر: دار العلم للملايين
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 22.02 AED
الرأي العام والإعلام
الرأي العام والإعلام
  • تدمك:
  • المؤلف: محمد الحسيني الشيرازي
  • الناشر: دار العلوم للتحقيق والطباعة والنشر
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 51.38 AED
الصحافة الهزلية في تونس نشأتها وتطورها 1906-1956
الصحافة الهزلية في تونس نشأتها وتطورها 1906-1956
  • تدمك:
  • المؤلف: حمادي الساحلي
  • الناشر: دار الغرب الإسلامي
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 22.00 AED
مقدمة مجلة الشهاب أنشأها الإمام عبد الحميد بن باديس
مقدمة مجلة الشهاب أنشأها الإمام عبد الحميد بن باديس
  • تدمك:
  • المؤلف: عبد الرحمن شيبان
  • الناشر: دار الغرب الإسلامي
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 22.00 AED
شبكات بشرية وشبكات الكترونية مساحات جديدة للعمل الجماعي
شبكات بشرية وشبكات الكترونية مساحات جديدة للعمل الجماعي
  • تدمك:
  • المؤلف: مجموعة من المؤلفين
  • الناشر: دار الفارابي للنشر والتوزيع
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 22.00 AED
الدعاية والاتصال الجماهيري عبر التاريخ : الجزء الأول حضارات الشرق القديمة
الدعاية والاتصال الجماهيري عبر التاريخ : الجزء الأول حضارات الشرق القديمة
  • تدمك:
  • المؤلف: برهان شاوي
  • الناشر: دار الفارابي للنشر والتوزيع
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 56.00 AED
القائمة البريدية

اشترك الان في النشرة الاٍخبارية و ترقب استقبال افضل عروضنا علي بريدك الاٍلكتروني

روابط سريعه
قائمة الكتب

جميع الحقوق محفوظة © 2020

MessagesTimelineExceptionsViews24RouteQueries49Models183MailsGateSessionRequest
7.4.33PHP Version299msRequest Duration6MBMemory UsageGET b-{book}Route
    • Booting (101ms)
    • Application (197ms)
    • 1 x Application (65.73%)
      196.55ms
      1 x Booting (33.87%)
      101.27ms
      24 templates were rendered
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        11
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        11
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        loop
        14
        title
        15
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        16
        href
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        Params
        0
        key
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
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        key
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
        0
        key
        1
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
        0
        key
        1
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
        0
        key
        1
        book
      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
        0
        key
        1
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
        0
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        1
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
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      • guest.layout (resources/views/guest/layout.blade.php)15blade
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      • guest.layout.header.menu.mobile (resources/views/guest/layout/header/menu/mobile.blade.php)16blade
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      uri
      GET b-{book}
      middleware
      web
      uses
      App\Http\Controllers\Guest\Books\DetailsController@__invoke
      controller
      App\Http\Controllers\Guest\Books\DetailsController
      namespace
      App\Http\Controllers\Guest
      prefix
      where
      as
      books.details
      49 statements were executed, 11 of which were duplicated, 38 unique23.15ms
      bookmart_bookmart
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        • 16. /vendor/laravel/framework/src/Illuminate/Routing/ImplicitRouteBinding.php:38
        • 17. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:788
        • 18. middleware::bindings:39
        • 19. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:171
        • 20. /vendor/laravel/framework/src/Illuminate/Foundation/Http/Middleware/VerifyCsrfToken.php:77
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        • 13. /vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23
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        • 18. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45
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        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
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        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
        • 21. view::guest.home.book:18
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        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 18. /app/Models/BaseModel.php:17
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        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        310μs/app/Models/BaseModel.php:17bookmart_bookmart
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        • 18. /app/Models/BaseModel.php:17
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        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 18. /app/Models/BaseModel.php:17
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        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 18. /app/Models/BaseModel.php:17
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        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Metadata
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        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        Metadata
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        • 19. /app/Models/BaseModel.php:17
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        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Metadata
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        • 18. /app/Models/BaseModel.php:17
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        • 18. /app/Models/BaseModel.php:17
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        Metadata
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        Backtrace
        • 19. /app/Models/BaseModel.php:17
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        Metadata
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        • 19. /app/Models/BaseModel.php:17
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        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        Metadata
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        Backtrace
        • 19. /app/Models/BaseModel.php:17
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        Metadata
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        Backtrace
        • 19. /app/Models/BaseModel.php:17
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        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        Metadata
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        Backtrace
        • 19. /app/Models/BaseModel.php:17
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        Metadata
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        Backtrace
        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
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        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
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        Metadata
        Bindings
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        Metadata
        Backtrace
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        Metadata
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        Backtrace
        • 16. /vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23
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      App\Content\Models\DataBaseModel
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          []
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          html
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