وصف الكتاب:
من المنطقى أن يصعب على عقل من يتعرض لعنوان هذا الكتاب - الذى يكتنفه الكثير من الغموض - للوهلة الأولى تصور وجود علاقة واضحة المعالم بين الحرب والإبتكار أو الإبداع، فما هو مجال هذا الإبتكار الذى يمكن أن تصل حدة المنافسة فيه لدرجة وصفها ببشاعة الحرب؟. كما يزداد الأمر تعقيداً حينما تتناول دار نشر متخصصة فى علم الإدارة تقديم مثل هذا الكتاب، وعلى هذا فأن السؤال الذى يطرح نفسه هو (ما هو القاسم المشترك بين الحرب والإبتكار والإدارة؟). ولذا دعنا نتجول بين ثنايا صفحات هذا الكتاب من خلال السطور التالية لعلنا نستطيع أن نستشف رؤية المؤلف، أو حتى مجرد الإقتراب منها.
اشترك الان في النشرة الاٍخبارية و ترقب استقبال افضل عروضنا علي بريدك الاٍلكتروني
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