وصف الكتاب:
لابد من وجود التفاهم والاتصال للتعايش فى المجتمع ومن هنا اهمية وجود العلاقات العامة للتقارب والانسجام بين الافراد وبعضهم. فتضمن الكتاب خمس فصول تدور حول: الفصل الاول: العلاقات العامة تعريفها – وظائفها – تنظيمها – خطواتها الفصل الثانى: مراحل العلاقات العامة البحث – التخطيط – التقويم الفصل الثالث: الاتصال فى العلاقات العامة الوسائل المكتوبة والمطبوعة واستخدام كل وسيلة الفصل الرابع: الوسائل التى تنتجها العلاقات العامة المسموعة – المنطوقة – خصائص كل وسيلة – استخداماتها . الفصل الخامس: جماهير العلاقات العامة وأنواعها ووسائل الاتصال بكل جمهور.
اشترك الان في النشرة الاٍخبارية و ترقب استقبال افضل عروضنا علي بريدك الاٍلكتروني
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