وصف الكتاب:
يتناول الكتاب موضوع العلاقات العامة في مجال السياحة، متناولاً أهم الأسباب للاهتمام بالعلاقات العامة في مجال السياحة وركائز ودعائم العلاقات العامة في المنشآت السياحية، وأهداف العلاقات العامة، مع توضيح أشكال وفنون الاتصال، التي تستخدم في مجال: السياحة، الإعلام، الدعاية، الإعلان، التسويق.
اشترك الان في النشرة الاٍخبارية و ترقب استقبال افضل عروضنا علي بريدك الاٍلكتروني
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