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إبتكار الأفكار الاعلانية

إبتكار الأفكار الاعلانية

  • سنة النشر: 01 Jan 1970.
  • عدد مرات التحميل: 502882 مرّة / مرات.
  • تم نشره في: الإثنين , 14 ديسمبر 2015م.

وصف الكتاب:

يتناول هذا الكتاب المتغيرات المختلفة المؤثرة فى مجال الابتكار الإعلانى ، وكيفية وضع الاستراتيجية الابتكارية فى مجال الإعلان ، وأساليب ابتكار الأفكار البيعية الكبرى على المستوى الدولى والمحلى ، والاستمالات الإعلانية المختلفة والأساليب الابتكارية لتنفيذها ، وكيفية ابتكار المداخل الخاصة بالأهداف السيكولوجية للتصميم الإعلانى ، ثم يتناول التفاصيل المتعلقة بالجوانب الابتكارية الخاصة بإعلانات الوسائل المختلفة .وقد اعتمد الكتاب اعتماداً أساسياً على الجانب التطبيقى مع توضيح كافة الجوانب المتصلة بالابتكار الإعلانى من خلال نماذج عملية لتدعيم الرؤية المتكاملة بين الإطارين النظرى والعملى لهذا المجال .

site.similarbooks

شاهد المزيد
أصداء الصمت
أصداء الصمت
  • تدمك:
  • المؤلف: عبد الله باشراحيل
  • الناشر: دار العلم للملايين
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 25.69 AED
أحاديث الأحداث
أحاديث الأحداث
  • تدمك:
  • المؤلف: عبد الله باشراحيل
  • الناشر: دار العلم للملايين
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 29.36 AED
قطوف من الحياة
قطوف من الحياة
  • تدمك:
  • المؤلف: سامي القباني
  • الناشر: دار العلم للملايين
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 44.04 AED
إعجاز التواصل الحضاري الإعلامي
إعجاز التواصل الحضاري الإعلامي
  • تدمك:
  • المؤلف: حسن صعب
  • الناشر: دار العلم للملايين
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 12.11 AED
الدولة الحديثة إعلام واستعلام
الدولة الحديثة إعلام واستعلام
  • تدمك:
  • المؤلف: حسن الحسن
  • الناشر: دار العلم للملايين
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 22.02 AED
الرأي العام والإعلام
الرأي العام والإعلام
  • تدمك:
  • المؤلف: محمد الحسيني الشيرازي
  • الناشر: دار العلوم للتحقيق والطباعة والنشر
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 51.38 AED
الصحافة الهزلية في تونس نشأتها وتطورها 1906-1956
الصحافة الهزلية في تونس نشأتها وتطورها 1906-1956
  • تدمك:
  • المؤلف: حمادي الساحلي
  • الناشر: دار الغرب الإسلامي
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 22.00 AED
مقدمة مجلة الشهاب أنشأها الإمام عبد الحميد بن باديس
مقدمة مجلة الشهاب أنشأها الإمام عبد الحميد بن باديس
  • تدمك:
  • المؤلف: عبد الرحمن شيبان
  • الناشر: دار الغرب الإسلامي
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 22.00 AED
شبكات بشرية وشبكات الكترونية مساحات جديدة للعمل الجماعي
شبكات بشرية وشبكات الكترونية مساحات جديدة للعمل الجماعي
  • تدمك:
  • المؤلف: مجموعة من المؤلفين
  • الناشر: دار الفارابي للنشر والتوزيع
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 22.00 AED
الدعاية والاتصال الجماهيري عبر التاريخ : الجزء الأول حضارات الشرق القديمة
الدعاية والاتصال الجماهيري عبر التاريخ : الجزء الأول حضارات الشرق القديمة
  • تدمك:
  • المؤلف: برهان شاوي
  • الناشر: دار الفارابي للنشر والتوزيع
  • كل الاقسام: وسائل الإعلام، الصحافة، النشر
النسخة الورقية 56.00 AED
القائمة البريدية

اشترك الان في النشرة الاٍخبارية و ترقب استقبال افضل عروضنا علي بريدك الاٍلكتروني

روابط سريعه
قائمة الكتب

جميع الحقوق محفوظة © 2020

MessagesTimelineExceptionsViews24RouteQueries49Models183MailsGateSessionRequest
7.4.33PHP Version269msRequest Duration6MBMemory UsageGET b-{book}Route
    • Booting (81.81ms)
    • Application (187ms)
    • 1 x Application (69.37%)
      186.94ms
      1 x Booting (30.36%)
      81.81ms
      24 templates were rendered
      • guest.books.details (resources/views/guest/books/details.blade.php)3blade
        Params
        0
        book
        1
        canDdownload
        2
        similarBooks
      • guest.books.form (resources/views/guest/books/form.blade.php)14blade
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        0
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        7
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        8
        book
        9
        canDdownload
        10
        similarBooks
        11
        __currentLoopData
        12
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        13
        loop
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        0
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        9
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        10
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        11
        __currentLoopData
        12
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        13
        loop
        14
        title
        15
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        16
        href
      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
        0
        key
        1
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
        0
        key
        1
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
        0
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        1
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
        0
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
        0
        key
        1
        book
      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
        0
        key
        1
        book
      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
        0
        key
        1
        book
      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
        0
        key
        1
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      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
        0
        key
        1
        book
      • guest.home.book (resources/views/guest/home/book.blade.php)2blade
        Params
        0
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      • guest.layout (resources/views/guest/layout.blade.php)15blade
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        9
        canDdownload
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        11
        __currentLoopData
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      • guest.layout.styles (resources/views/guest/layout/styles.blade.php)15blade
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        11
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      • guest.layout.header (resources/views/guest/layout/header.blade.php)16blade
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        0
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      • guest.layout.header.menu.desktop (resources/views/guest/layout/header/menu/desktop.blade.php)16blade
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      • guest.layout.header.logo (resources/views/guest/layout/header/logo.blade.php)16blade
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        8
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        9
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        10
        similarBooks
        11
        __currentLoopData
        12
        category
        13
        loop
        14
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        15
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      • guest.layout.header.menu.mobile (resources/views/guest/layout/header/menu/mobile.blade.php)16blade
        Params
        0
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        11
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        10
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        11
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        12
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      • guest.layout.flash.errors (resources/views/guest/layout/flash/errors.blade.php)16blade
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      uri
      GET b-{book}
      middleware
      web
      uses
      App\Http\Controllers\Guest\Books\DetailsController@__invoke
      controller
      App\Http\Controllers\Guest\Books\DetailsController
      namespace
      App\Http\Controllers\Guest
      prefix
      where
      as
      books.details
      49 statements were executed, 11 of which were duplicated, 38 unique21.89ms
      bookmart_bookmart
      • select * from `books` where `id` = '168264' and `hidden_at` is null limit 1
        2.32ms/vendor/laravel/framework/src/Illuminate/Routing/ImplicitRouteBinding.php:38bookmart_bookmart
        Metadata
        Bindings
        • 0. 168264
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        • 16. /vendor/laravel/framework/src/Illuminate/Routing/ImplicitRouteBinding.php:38
        • 17. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:788
        • 18. middleware::bindings:39
        • 19. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:171
        • 20. /vendor/laravel/framework/src/Illuminate/Foundation/Http/Middleware/VerifyCsrfToken.php:77
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        480μs/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23bookmart_bookmart
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        • 13. /vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23
        • 15. /app/Http/Controllers/Guest/Books/DetailsController.php:16
        • 18. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45
        • 19. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219
        • 20. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:176
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        • 14. /app/Http/Controllers/Guest/Books/DetailsController.php:21
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        470μs/app/Models/BaseModel.php:17bookmart_bookmart
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        • 19. /app/Models/BaseModel.php:17
        • 21. view::guest.books.details:15
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        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
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        • 19. /app/Models/BaseModel.php:17
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        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        560μs/app/Models/BaseModel.php:17bookmart_bookmart
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        • 18. /app/Models/BaseModel.php:17
        • 20. view::guest.books.details:23
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        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
      • select * from `publishers` where `publishers`.`id` = 793 limit 1
        310μs/app/Models/BaseModel.php:17bookmart_bookmart
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
        • 21. view::guest.home.book:18
        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 18. /app/Models/BaseModel.php:17
        • 20. view::guest.home.book:28
        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
      • select * from `publishers` where `publishers`.`id` = 793 limit 1
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        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Metadata
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        • 0. 12
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        • 19. /app/Models/BaseModel.php:17
        • 21. view::guest.home.book:18
        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        310μs/app/Models/BaseModel.php:17bookmart_bookmart
        Metadata
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        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        290μs/app/Models/BaseModel.php:17bookmart_bookmart
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Metadata
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        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Metadata
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        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 24. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Metadata
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        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
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        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        • 19. /app/Models/BaseModel.php:17
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        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
        • 25. /vendor/laravel/framework/src/Illuminate/View/View.php:143
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        Metadata
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        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        • 22. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 23. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
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        • 19. /app/Models/BaseModel.php:17
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        Backtrace
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        Metadata
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        Backtrace
        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
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        Metadata
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
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        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        Metadata
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        Backtrace
        • 19. /app/Models/BaseModel.php:17
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        Metadata
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        • 19. /app/Models/BaseModel.php:17
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        • 23. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:59
        • 24. /vendor/facade/ignition/src/Views/Engines/CompilerEngine.php:36
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        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        Metadata
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        Backtrace
        • 19. /app/Models/BaseModel.php:17
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        Backtrace
        • 19. /app/Models/BaseModel.php:17
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        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        Metadata
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        Backtrace
        • 18. /app/Models/BaseModel.php:17
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        Backtrace
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        • 16. /vendor/laravel/framework/src/Illuminate/Container/Container.php:843
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